Project Mc² is a team of four super-smart and seriously cool doll girls who use their love of science and their spy skills as they go on missions for secret organization, NOV8. They’re real girls with real skills ready to take on anything! These new line of dolls will hopefully shake up the toy industry with its focus on science, technology, engineering, and math — also known as STEM. The middle school and high school gender gaps in STEM subjects are narrowing and, in some cases, girls even outnumber boys in math and science classes. Larian thinks that by targeting girls in elementary school and early middle school, Project Mc² will impart the pro-STEM message to girls, as well as boys and families, that much sooner.

Why don’t we introduce the STEM girls, shall we? First, we have McKeyla McAlister: a writer and hipster who can create anything from anything she can, like a lava lamp. Second, we have Adrienne Attoms: a culinary chemist from Spain who can come up with amazing recipes for eating or science projects like a volcano. Third, we have Bryden Bandweth: that one friend you have that just can’t live with the internet but at least she tweets about important stuff like music, digital photography, and awesome tech stuff (such as how to make your own homemade glowstick). Lastly, we have Camryn Coyle: a high IQ mechanical engineer whose creative station is in her garage where she created her own skateboard.

Teaming up with Netflix, these four girls now star in their own show! “Project Mc²,” a new live-action original series for tweens, follows these super smart and science-skilled girls as they are recruited to join the spy organization, NOV8 (“Innovate”), and work together to save the day. The dolls are targeted to girls ages 6 through 10, while the series demo is targeted to ages 6 through 13.

Project Mc²’s creator, Issac Larian (who ironically happens to be the creator of Bratz and Lalaloopsy) has joined GoldieBlox and LEGO’s latest STEM minifigs in a thriving push to get girls excited about scientific experimentation. He even said in an interview: “I hope girls get inspired,” he says, “to take science classes, take math classes, pursue careers down the road that break down the taboo that only engineers are boys, or mathematicians are boys, or chemists are boys.”

To find out more about Project Project Mc², check out their website, as well as their social media: Facebook, Twitter, Youtube, Netflix, Instagram, Google+, and iTunes. Thanks for reading, and remember: Smart Is The New Cool!

Advertisements